SHARE YOUR STORY

Don’t let the name fool you – while the stories may be about failure, sharing is really about courage, determination, and the strength to get back up. Share your story to inspire others.
By sharing your personal story of failure, you join Failure Lab’s global mission to eliminate the fear, stigma, and isolation around failure — which in turn, helps remove roadblocks to communication, innovation, and community.

WHY BECOME A STORYTELLER?

Failure Lab has featured: Artists, writers, rappers, actors, CEO’s, musicians, entrepreneurs, designers, and professional athletes from around the world. You’ve been invited because you’re a progressive innovator who has faced adversity and bounced back. The true message of your story is: I am resilient.

WHAT IS THE FORMAT?

Virtual Failure Lab takes place over a recorded Google Meet call. You will be interviewed by a founder, and the footage will be edited and shared.  

Our biggest differentiator, and what makes Failure Lab so special is that storytellers don’t share lessons, or morals, or what they’re doing now. They cannot justify or blame-shift, they must own and confess a failure. The best part about not telling people what to think is that it creates space for them to examine themselves.

HOW TO PREPARE?

Take some time to reflect on your life and ask yourself these questions: What do you view as your biggest failure? What was one of the toughest times in your life? Was there a struggle that became a major turning point in your life? What did you do wrong? What were the consequences? How did it feel? What was the worst thing you said to yourself?

In many ways a Failure Lab story is counterintuitive to how we share. Instead of building up to the accomplishment, you’re building up to rock bottom. You’ll want to identify a specific situation or time you felt that you were failing — starting with the expectations, and ending with the emotions. 

It is always best to write your thoughts down when crafting your story. Write an outline that covers: the initial context and expectations / the main events / what you did wrong / the consequences for you and others / the feelings and emotions you went through / the rock bottom.

hOW TO DELIVER?

We humbly challenge you to really dig into the raw emotions, messy details, and hidden feelings. Be bold, be vulnerable, be authentic, be yourself.

Some things to stay away from: Keep it succinct and to a specific failure, try not to tell your life story. Don’t mention Failure Lab or the format. Don’t share lessons or blame someone else. Don’t talk about your success now. Don’t sell during the interview.

WHAT HAPPENS AFTER?

Your story will be filmed and could be posted on our website / YouTube channel. The videos could be used in classrooms, corporate trainings, and even in prisons.

THANK YOU!

We live in a wild new world of exponential change. Everything from business to communication to community is being turned upside down — we’re constantly being forced to try new things, which means we’re inevitably going to fail more. So now more than ever, our peers, our coworkers, and our families need to get more comfortable with failure.

We want to sincerely thank you for diving into this unique adventure with us. We’re honored to showcase your story, and excited to inspire others with your thoughts. Cheers to crushing fears!