FREQUENTLY ASKED QUESTIONS

Why talk about failure?

Most people have been to seminars, conferences, motivational events, and panels dedicated to success. And while it’s certainly important to talk about success, that focus doesn’t usually communicate the tough lessons learned in all the struggles leading up to the breakthroughs.

This sounds horribly depressing, why would anyone go?

Ironically the events are anything but depressing, many have described them as cathartic, inspiring, and thought provoking. While counterintuitive and countercultural, sharing the stories we normally keep hidden actually connects us with others and creates an amazing sense of community. It also gives us a chance to learn from the mistakes of others.

Why is this important?

Amidst so much exponential change we find ourselves needing to adapt and try new things constantly — invariably this means more trial and error. In order to have honest conversations about success we need to have honest conversations about what isn’t working. We need to be comfortable as owners, employees, co-workers, and peers when responding to our mistakes, as well as those of others.

Why can’t the storytellers share their lessons or what happened after?

This is the special ingredient of Failure:Lab, not allowing storytellers to talk of what happened after the failure. By not allowing Storytellers to give lessons, attendees are able to internalize the story and become a part of it.

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